How Pandora Plans To Generate More Revenues Amid Threatening Royalty Rates

Since adopting a subscription model seems a little far-fetched for Pandora, a more realistic way for propelling top-line growth is to generate more revenues through ads with effective inventory selling. The company is already in the process of ramping up its sales team for this purpose and is seeing some promising results as well. However, in order to convince advertisers to choose Pandora over other advertising channels, the Internet radio company needs to reassure them that they will get ample...